Who We Are.
Nua Holdings was founded by two talented CPG executives, Joe Mc Swiney and Chris Parkhurst. Together they bring with them over four decades of experience leading premier lifestyle brands in the outdoor, action sports, sporting goods and tactical goods markets for both privately and publicly hold businesses. Their business acumen draws upon their experiences of managing complex platforms encompassing multi-brand and multi-channel operations supporting multifaceted supply chains including domestic manufacturing.
Joe and Chris formed their partnership based on a shared common belief - driving business value through a triple bottom line. This approach creates a sustainable business model to fuel growth, enhance brand value and deepen customer engagement through value alignment.
Residing in the Pacific Northwest, Joe and Chris embrace their love for the outdoors with the PNW entrepreneurial culture. The NW is a hot bed of innovation and start-ups for over 100 years. Spurred on by the baby boomer explosion many of these companies are ready to pass on to the next generation and to re-invent themselves for a new era. Nua Holdings strives to be a vehicle for enabling and executing on these vital transitions for the benefit of society and all stakeholders.
Joe is a serial innovation driven CEO with an MBA from the National University of Ireland, Galway and a Bachelor’s degree in engineering from the Cork Institute of Technology. Chris is a dynamic leader adept at brand and marketing strategies with a Bachelor of Arts degree in Economics from Western Washington University.
Nua Holdings is supported by a network of advisors and investors who help throughout the sourcing, acquisition, and operations phases. Nua Holdings operates as a fundless sponsor, allowing the flexibility to build an investor group that fits the company being acquired.